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Imc business plan image in 2021

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Why is IMC important for a small business?

If you are a smaller business, you may not have heard of this term so we will spend a little time breaking it down before diving into its benefits. Additionally, IMC is closely related to multi-channel attribution and omnichannel marketing but there are some important differences.

How big of a marketing budget do you need for IMC?

An IMC strategy with a budget of $2 million will be radically different in size, scope and reach than a marketing budget of only $2,000. Thus, smaller businesses with tiny IMC budgets may rely heavily on social media advertising and word-of-mouth networks to increase brand presence and generate new leads,...

What are the goals of an IMC campaign?

Some of the most common goals of IMC campaigns include increasing brand awareness, generating sales and reinforcing repeat purchases. Only changes in the marketplace, new competitive forces, or new promotional opportunities should cause companies to alter strategies and reassess IMC goals.

Why is integrated marketing communication ( IMC ) important?

Integrated marketing communication (IMC) makes this marketing activity more efficient and effective because it relies on multiple communication methods and customer touch points to deliver a consistent message in more ways and in more compelling ways.

Last Update: Oct 2021


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