The strategic planning of bata pakistan marketing essay

Placement of Bata and all its subsidiaries have been widely effective because it was done after market research studies. Maintaining the low cost of product, it is possible for Bata to widespread distribution and economies of scale work for the brand. Distribution of its product has been based on research and forecasting of market conditions.

Owing its reputation of supplying good quality shoes, Bata has provided well-designed products over the years and focus on its durability and price. This marketing strategy of Bata is a hit in India, where rural population looks for cheaper alternatives.

BATA Pakistan has categorized an aggressive advertisement to be its first priority. It has been prominent in rationally and scientifically promoting public awareness for the right selection and usage of good quality shoes that has helped modifying public thinking about shoes selection and usage, and also increasing sales for Bata.

BATA has focused and capitalized on its brands. Brand development has played an important role in Bata’s success. To offer customers the best in terms of fashion, quality, comfort and price, BATA’s brands are reasonably worthy-mentioning. Amongst them;